AIDS Research Centers (ARC)

Work done for Smith Communication Partners

With the intention of enhancing its dissemination efforts, the Center for Interdisciplinary Research on AIDS (CIRA) reviewed each of the websites of other NIMH-funded Centers and learned that there were substantial variations in both the design and functionality of the sites.

To make the information easier to access and to facilitate collaboration among the Centers, Scott and CIRA designed and produced a website for all NIMH-funded AIDS Research Centers, or ARC. The intent was not to replace each Center’s website, but rather to create a common site for multimedia and event information that would further disseminate and publicize the collective research efforts. The initial phase also introduced a logo and identity system to signal the importance of ARC’s new role within the AIDS research community.

The Skills

• Communication Consulting
• Graphic Design and Production
• Website Design and Production

The Goods

• Logo
• Website
• Visual Standards