Bunnell Idea Group (BIG)

Initially, the Bunnell Idea Group—a newly formed human resources strategy consultancy—asked us to design some collateral pieces. It soon became apparent that what they needed was an identity. Working with “BIG” (an acronym of the Bunnell Idea Group), we co-developed a number of logotype ideas. The final design was “BIG,” visually personified by depicting the name growing off the page while the arrow of the “G” points to the new tagline “think big." Following the design of the logo came the stationary, various digital templates, and the website.

The Skills

• Design Consultation

• Graphic Design and Production

• Website Design

The Goods

• Identity System

• Logo

• Stationery

• Letterhead Templates

• Website