Esterline
Esterline is a manufacturing company that primarily serves the aerospace and defense markets. Due to the nature of the products it creates, and the findings from assessments conducted, Esterline needed a way to continually keep safety on the minds of its employees. A change in employee culture was needed to curb the negative attitude toward safety procedures.
Through the collaboration with the writer, and following the client’s visual standards, Scott was able to create a series of posters that attracted and engaged the employee. By juxtaposing actual industry products with employee quotes Scott helped create a series of safety posters that the audience could relate to and avoided coming across as a top-down message. This transformed the posters into mnemonic devices that altered the employee’s attitudes toward safety.
The Skills
Art Direction
Executed Photo Shoots
Graphic Design and Production
The Goods
Workplace Safety Campaign
Series of Posters