Per-Se Technologies

Per-Se needed to introduce their innovative financial and administrative healthcare software suite at a number of trade shows over the course of a year. The physical space required 18 computer workstations running new software apps be available for attendee interaction, a shared area for walkthroughs, and a meeting room for negotiations and sales. Per-Se also needed space to conduct a number of presentations and to show their product videos.

The size and complexity of this exhibit also meant having to direct visitor traffic without disturbing the sales force from demonstrating their software. In addition, the exhibit needed to be reconfigurable so as to fit smaller venues.

Working with exhibit engineers, Scott created an exhibit using a custom-modular system that included magnetic wall coverings, wayfinding signs, backlit maps, custom flooring, furniture, computer workstations, and larger signs to garner attention from across large conference halls. A theater area consisting of large panel monitors and seating for 23 was worked into the design. Illustrations were printed on every square inch of the magnetic wall coverings, thereby providing an aesthetically engaging and uncommon visual. Custom-modular construction allowed the exhibit to be reconfigured for different trade show spaces.

With a highly-trained salesforce of 17, Per-Se created an unprecedented number of sales leads by being able to move a large number of potential buyers throughout the floorplan where products were demonstrated on workstations, meetings were held in conference spaces, passerbys were engaged in common areas, and presentations were conducted in a theater. The dramatic use of large surface areas covered with illustrations garnered the attention of many show patrons.

The Skills

• Art Direction

• Exhibit Design

• Graphic Design and Production

• 3D Modeling

• Textile Design

The Goods

60' x 60' Exhibit consisting of ...

• 18 Custom Computer Workstations

• 4' x 6' Backlit Custom Sign

• Four, 6' Hanging Signs

• Four Backlit Wayfinding Maps

• 3600 sq ft Custom Carpet

• Conference Room

• 24-Seat Theater